I had a great time hearing best-selling author Eric Weiner remind us of something every writer forgets:
Simplicity isn't dumbing it down. It's proof you get it.
If you can’t say it clearly, you don’t understand it deeply.
Jargon is a mask.
Simplicity is the reveal.
Kill the coded language.
Say what you mean.
And mean it simply.
That’s how you earn attention—and keep it.
You can watch the full conversation above.
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