To blog or not to blog? Why not do both
In the past few weeks, I read two contradictory pieces of advice; that I should start a blog and not start a blog. Which direction should I listen to?
Marketing maverick Seth Godin says: "Everyone should blog, even if it's not under their name, every single day. If you are in public, making predictions and noticing things, your life gets better, because you will find a discipline that can't help but benefit you."
Meanwhile, prolific writer and successful author Nicolas Cole says the "biggest benefit to building out a social platform instead of a blog, in the beginning, is that you can build an audience. It's a lot easier for people to follow you on Twitter or Instagram than it is for them to subscribe to your blog or remember to check your site every couple of days."
To blog or not to blog. Which route shall we take?
Here is where I stand:
Blogging is still beneficial. Don't give it up for the following reasons:
You have a repository of all your articles.
When people Google you, it's easier to find your blogs than your social blogs scattered all around the internet.
You have your portfolio in one place and makes it easier to share it with potential employers.
Social blogging is terrific for the following reasons:
The audience is already there, so it makes it easier for them to discover you.
It's easier to share your content when you write on social platforms.
You can collaborate and get feedback in real-time.
You can network and build relationships with fellow authors.
Why pick one over the other? Just do both. It might be time-consuming, but covering all your bases will yield better results.
Do you agree? Blog or social blog? Or both?
Photo by Andrew Neel on Unsplash